Tag Archives: Social Media

Social Media Marketing – Where Should You Start?

The number of social media users is growing rapidly in Kenya, providing immense opportunities for businesses to communicate with their clients. Social Media Marketing works for brands and businesses whose customers use social networks. Target Audience, Determine Channels and Build Internal … Continue reading

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Evidence Shows that Social Media Tools Affect our Ability to Concentrate.

Scientists are keen on studying the effect that social media has on a human brain. Social media tools such as Twitter, Facebook, Youtube, Blogs etc have a profound impact on the way we think and relate. This infographic shows that … Continue reading

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Are Companies Wasting Their Money on Social Media Marketing?

The latest research by TNS appears to pour cold water into advocates and proponents of social media as an effective tool for online marketing.  The research reveals that businesses are wasting time and money trying to reach people online without … Continue reading

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The Growth of Social Media : An Infographic

Globally, Social Media is experiencing an exponential growth:- Facebook being the most popular tool with a global audience of over 727,660,080 as of 2nd September 2011 . If Facebook were a country it would be the world’s 3rd most populated … Continue reading

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6 Simple Steps for SMEs to Implement Social media

Look around you, you will find people sharing. We share stories, events, pictures, we go to the movies, and we look at childhood photography. These events and sharing are however limited by space and time. The social web on the … Continue reading

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10 reasons why businesses are struggling to embrace Social Media and Solutions

While the importance of social media as an effective marketing and communication tool for businesses may seem obvious, many small and large businesses are still struggling to adopt. To help understand this I have highlighted a few reasons why this … Continue reading

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How to use Social Media as a Learning Tool.

When  was the last time you learned something new? Do you know you can learn a lot while seated in your office or by engaging with others in a group or on social media space ? Well technology has flattened … Continue reading

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How Social Media will shape Kenya’s 2012 Election battle.

A keen analysis of Kenya’s electoral process in the past and the current climate will inform the belief that Kenya’s 2012 presidential elections may end up being the most heated and dramatic ever witnessed in the history of this country. … Continue reading

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Defining Social media

I agree that each social media is unique in its function and some social media are best suited to do certain tasks than the other. Continue reading

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Digital Footprints – The Internet that Never forgets.

A case in mind is where some Wikileaks followers are being subpoenaed for some postings that they made on twitter. So, before you click SEND, Mind what you are posting. Continue reading

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