Tag Archives: ROI

What does the growth of social media mean for Brands? 6 Things that brands must do.

Posted on September 5, 2011 by waithash

According to checkfacebook.com Kenya has 8.7 million Internet users of which 1,195,500 use Facebook. The number of twitter users in Kenya is not documented, but most estimates put it at hundreds of thousands. This population of IT-savvy users which continues … Continue reading →

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10 reasons why businesses are struggling to embrace Social Media and Solutions

Posted on July 11, 2011 by waithash

While the importance of social media as an effective marketing and communication tool for businesses may seem obvious, many small and large businesses are still struggling to adopt. To help understand this I have highlighted a few reasons why this … Continue reading →

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When is it ripe for your business to go Social?

Posted on June 8, 2011 by waithash

To be bluntly honest, you cannot invest on social media and expect to have a return on investment (ROI) because social media isn’t an investment by itself but a tool for reaching customers. You have to invest on other resources … Continue reading →

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