Tag Archives: Marketing

5 Things to consider before adopting social media as a marketing tool

In the wake of the new digital media and while every social media guru  you come across will tell you why it is important for your business to embrace social media, there are actually a thousand and one challenges that … Continue reading

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Before you start selling your product, study and understand your audience

Once a business has identified the product or service they want to sell the next thing to do is identify the target audience. As part of developing a successful marketing strategy, it is extremely important for start-ups, brands and anyone … Continue reading

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Social Media Marketing: new frontier with enormous potential to exploit

Companies and organizations world-wide are now turning their attention to social media and the Internet as a new frontier for marketing. Social Media Marketing offers a cost-effective and is easier method compared to traditional channels of marketing like TV ads, … Continue reading

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10 wrong assumptions businesses make about Internet Marketing

That creating a well designed, good-looking website will attract customers in droves. Big mistake.   How will a good looking website cause a customer to buy a product or service if it doesn’t have any value that it adds to the … Continue reading

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10 reasons why businesses are struggling to embrace Social Media and Solutions

While the importance of social media as an effective marketing and communication tool for businesses may seem obvious, many small and large businesses are still struggling to adopt. To help understand this I have highlighted a few reasons why this … Continue reading

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