Tag Archives: brands

What does the growth of social media mean for Brands? 6 Things that brands must do.

According to checkfacebook.com Kenya has 8.7 million Internet users of which 1,195,500 use Facebook. The number of twitter users in Kenya is not documented, but most estimates put it at hundreds of thousands. This population of IT-savvy users which continues … Continue reading

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Social Media monitoring – Why it is important for brands to listen to their customers

Monitoring the social media space is a big headache for most brands since information spreads very fast and in a viral manner. One negative message can spread within seconds like a virus and end up destroying a brands reputation or … Continue reading

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