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Category Archives: Social Media_
Digital Trends: A reflection on the strides made in Kenya
Kenya is growing to become a hub and a leader in digital technology and mobile innovation in Africa. The exponential growth in the number of mobile phone users, the strides in mobile banking innovation and the increase in mobile penetration … Continue reading
How To Create A Buzz And Drive Engagement On Social Media
While it is easy for brands to have a presence on Facebook or Twitter, driving engagement that can cause users to interact with a brand is a big headache for many. Brands must be creative and think of tactics that … Continue reading
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The Importance of Optimizing sites for mobile devices
The latest figures from The Communications Commission of Kenya – CCK indicate that of the 29 million mobile phone users in Kenya, about 98.8 percent of them visit the internet via a mobile phone. This is an astounding piece of … Continue reading
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Effectiveness, Measurement and Conversion in Social Media, do on-line marketers get it?
Not many marketers of blue chip companies in Kenya understand these important aspects of social media; effectiveness, measurement and conversion. This is the reason why many leading brands in Kenya’s corporate sector have shied away from playing their game in … Continue reading
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Social Media Strategy – Are organizations doing it right?
Social Media is here with us. Whether you like it or not, customers are talking about your organization / brand in the social networks. Brands must embrace and join social media since this is where customers are having conversations. The … Continue reading
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Social Media Marketing – Where Should You Start?
The number of social media users is growing rapidly in Kenya, providing immense opportunities for businesses to communicate with their clients. Social Media Marketing works for brands and businesses whose customers use social networks. Target Audience, Determine Channels and Build Internal … Continue reading
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Why Digital Media Will See Exponential Growth Despite Recession
The year 2012 is predicted to be a year of slow economic growth world-wide. That’s what market and economy analysts are saying. Some European countries such as Greece are already in recession. The world is going through an economic stagnation. These … Continue reading
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Why Twitter Will Play a Great Role in The Events of 2012
No doubt, Twitter has flattened the world like a pancake. Never in the history of the world has a single tool made it so easy for folks word-wide to connect, engage, and share knowledge and Information. The year, 2012 will … Continue reading
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Evidence Shows that Social Media Tools Affect our Ability to Concentrate.
Scientists are keen on studying the effect that social media has on a human brain. Social media tools such as Twitter, Facebook, Youtube, Blogs etc have a profound impact on the way we think and relate. This infographic shows that … Continue reading
Are Companies Wasting Their Money on Social Media Marketing?
The latest research by TNS appears to pour cold water into advocates and proponents of social media as an effective tool for online marketing. The research reveals that businesses are wasting time and money trying to reach people online without … Continue reading