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Category Archives: Business
Social Media Strategy – Are organizations doing it right?
Social Media is here with us. Whether you like it or not, customers are talking about your organization / brand in the social networks. Brands must embrace and join social media since this is where customers are having conversations. The … Continue reading
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Three Things That Tickles Today’s Customer
When I see and analyze the complaints that I see from Internet Service Providers, Mobile phone operators, banks, shops and other businesses, I notice one key aspect. Many business providers do not understand their customer(s) at all. What does the … Continue reading
Technology and Innovation in Banking – Key Drivers of Growth For The Next Decade.
I have recently travelled to five East African countries and made a few observations in business, specifically the banking sector. It became apparent that no single bank enjoys sole dominance in any of these economies- Kenya, Uganda, Tanzania, Rwanda, Burundi … Continue reading
Social Media Marketing – Where Should You Start?
The number of social media users is growing rapidly in Kenya, providing immense opportunities for businesses to communicate with their clients. Social Media Marketing works for brands and businesses whose customers use social networks. Target Audience, Determine Channels and Build Internal … Continue reading
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Tagged Digital marketing, Social Media, Social Media Marketing
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Why Twitter Will Play a Great Role in The Events of 2012
No doubt, Twitter has flattened the world like a pancake. Never in the history of the world has a single tool made it so easy for folks word-wide to connect, engage, and share knowledge and Information. The year, 2012 will … Continue reading
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Social Media and Banks in Kenya: A critical Look
Harnessing the power of social media to reach out and engage with clients has been hyped as the new frontier in marketing because it is sexy, 21st century and viral. Social media is growing at a staggering pace, but can … Continue reading
Why becoming a Social Business is a Must for Brands.
In a competitive business environment where many companies world-wide are facing dwindling profit margins due to the global economic melt-down, any world-class brand that wants to have a cutting edge over rivals must of necessity accept that becoming a social … Continue reading
10 steps on how to develop a Social Media Strategy
Many businesses are struggling with the adoption of social media and how to integrate social media into their businesses. Developing a social media strategy is the first priority if you want to succeed in this game. Here are ten important points … Continue reading
Using Social Media as a Tool for harnessing Customer Care Service
In the 21st century, Customer Service is personal. Safaricom, Kenya’s biggest and most powerful brand is effectively using Social Media in their customer care service which results in many happy customers. This is the greatest ROI that any brand would … Continue reading
Why Intelligence gathering for businesses on Social Media has become all more Important.
The advent of social media and the volume of conversations that goes through these channels has opened a huge growth opportunity for those on the data mining industry. Business Intelligence (BI) or data mining business is sexy and growing at … Continue reading