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Author Archives: waithash
How To Create A Buzz And Drive Engagement On Social Media
While it is easy for brands to have a presence on Facebook or Twitter, driving engagement that can cause users to interact with a brand is a big headache for many. Brands must be creative and think of tactics that … Continue reading
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The Importance of Optimizing sites for mobile devices
The latest figures from The Communications Commission of Kenya – CCK indicate that of the 29 million mobile phone users in Kenya, about 98.8 percent of them visit the internet via a mobile phone. This is an astounding piece of … Continue reading
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Effectiveness, Measurement and Conversion in Social Media, do on-line marketers get it?
Not many marketers of blue chip companies in Kenya understand these important aspects of social media; effectiveness, measurement and conversion. This is the reason why many leading brands in Kenya’s corporate sector have shied away from playing their game in … Continue reading
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Social Media Strategy – Are organizations doing it right?
Social Media is here with us. Whether you like it or not, customers are talking about your organization / brand in the social networks. Brands must embrace and join social media since this is where customers are having conversations. The … Continue reading
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Three Things That Tickles Today’s Customer
When I see and analyze the complaints that I see from Internet Service Providers, Mobile phone operators, banks, shops and other businesses, I notice one key aspect. Many business providers do not understand their customer(s) at all. What does the … Continue reading
Technology and Innovation in Banking – Key Drivers of Growth For The Next Decade.
I have recently travelled to five East African countries and made a few observations in business, specifically the banking sector. It became apparent that no single bank enjoys sole dominance in any of these economies- Kenya, Uganda, Tanzania, Rwanda, Burundi … Continue reading
Social Media Marketing – Where Should You Start?
The number of social media users is growing rapidly in Kenya, providing immense opportunities for businesses to communicate with their clients. Social Media Marketing works for brands and businesses whose customers use social networks. Target Audience, Determine Channels and Build Internal … Continue reading
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Tagged Digital marketing, Social Media, Social Media Marketing
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The Best Way to Learn SEO – Search Engine Optimization
All Credit to Digital Marketing Agency Koozai
Why Digital Media Will See Exponential Growth Despite Recession
The year 2012 is predicted to be a year of slow economic growth world-wide. That’s what market and economy analysts are saying. Some European countries such as Greece are already in recession. The world is going through an economic stagnation. These … Continue reading
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Why Twitter Will Play a Great Role in The Events of 2012
No doubt, Twitter has flattened the world like a pancake. Never in the history of the world has a single tool made it so easy for folks word-wide to connect, engage, and share knowledge and Information. The year, 2012 will … Continue reading
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